We recently built the set for the cover of Tim McGraw’s latest album, Damn Country Music. The shoot was produced by Urban NYC and the photo was taken by legendary rock-and-roll photographer, Danny Clinch. We set up this white, 5-sided set in a soggy field in New Jersey. The forecast called for rain, but magically, the clouds broke and Danny was able to get some amazing shots! Tim painted the words on the back wall of the set himself. Not bad, Tim. Not bad at all.