BOMBSHELL GARDEN

Bednark Studio teamed up with the The Lionesque Group, an MG2 Company and Victoria's Secret, to launch the new #Bombshell Fragrance at The Highline Park in NYC. This is the largest activation staged on the Highline spanning from 14th street to 16th street. The Bednark Team handled all fabrication and engineering along with managing the lighting and video aspects of the experience. To say this was an all hands on deck install is an understatement. It took (5) 52' trailers of elements and 2 cranes to load everything onto the High Line over 2 days. Thank you to everyone that worked on this project in order to make it a success!

Details: To celebrate their latest fragrance launch, Victoria’s Secret is taking over New York’s iconic High Line to host an immersive and sensorial Bombshell Garden Pop Up from May 3rd to May 9th. Discover and celebrate your inner Bombshell as you stroll through the peony adorned space, participate in an artistry experience featuring Victoria’s Secret’s Bombshell perfumer, Adriana Medina, personalize your very own Bombshell bottle, by engravers Tharija Choudhury and Pamela Leung, and snap photos at our fun photo booth!

Live Date: Wednesday, May 4, 2022 12:00 PM
End Date: Monday, May 9, 2022 10:00 PM
Location: The High Line NYC
Entrance on 14th Street

Here is a link to a fly thru of the experience:

#customfabrication #immersiveexperiences #builtbybednark #turnkeysolutions #valueadded #nycevents #vsbeauty #eventproduction #events #teamwork #solutionsengineer